specializes in emotional marketing and customer experience, mainly for top-tier brands, but also for companies seeking to gain the trust of the most coveted customers.
Crinolina tailors every touchpoint with a customer, from developing marketing strategies to writing apology notes signed by the CEO. However, our favorite and most effective method is to create unique concept gifts that act as a fundamentalist basis for connecting on an emotional level and fostering meaningful connections.
Our clients realize that no matter how brilliant the strategy and vision may be, if you execute a contentless event or give a meaningless gift, the customer will know the difference. Client retention must therefore be a mental process. As a way to adapt to the fast-paced world of messages and create instant intimacy, they must use new approaches that make the customer feel loved and irreplaceable.
builds loyalty-based relationships by adapting her methods to the needs of each client and target audience. Yet all of them urge you to treat your customer as your loved-one, and if you wish, your loved-one as your most important customer.
Lee Zion, CEO of Crinolina describes marketing as akin to relationships, in which loyalty is on the table for discussion. We have become sophisticated consumers in a world of multiple choices, moving our focus from products to experiences and reducing brand loyalty drastically. We are now marketers of the brand "I", and presenters of the concept of "happiness". Similary, in the romantic relationship era, monogamy still exists, but new ways to seek love have been developed, where millions of men and women are available in a catalogue view by simply swiping a finger. As a consequence, in a world seeking love, even for a moment, passion, emotion, and chemistry are out of the loop.
How can you maintain your customers' loyalty in a world where there are billions of choices? How should you court someone you want to keep?Crinolina's clients understand that loyalty used to be defined by culture and the absence of alternatives, but that it now exists due to choice itself.
In order to keep their most valuable customer loyal, our Clients learn how to excite rather than to flatter, to surprise instead of to please.
The Israeli representations for:
Without words, everything we touch will say, "thank you", or "we're sorry, we messed up", or "Please stay".